Beauty brands have always been at the cutting edge of social media and influencer marketing - jumping on new platforms, setting trends, and leading the way in creator-led content. But what have been the biggest shifts in the past year?
In this episode of The Goat Agency Podcast: Goat Talks Beauty, we’re joined by:
Stephanie Yeboah - Creator, Author, and Freelance Writer
Molly Birkett - Account Director at Goat
George Grant - Creative Director at Goat
Jo Hughston - Head of Marketing at Goat
Together, we break down the most impactful beauty trends of the past 12 months, from Coquette to Tomato girl, skincare hacks to brands owning the beauty space. What’s working? What’s not? And how can brands stay ahead?
