We’re introducing our new Global President, Alex Burgess.
Alex started at Goat back in 2015 as one of the first hires and has been part of every major moment since: from early influencer campaigns to leading global growth. In this episode, we sit down with Alex to explore:
His career, from the early Goat days to global presidency
What the WPP Media acquisition really means for us (and our clients)
How to scale a social-first agency across 37+ markets
What’s next for influencer marketing - and what brands still get wrong
Whether you're growing a team, building a brand, or just here for leadership inspiration, listen now!
Chapters:
Introducing Alex: 1:30-9:59
Were people aware of influencers as an industry in 2015?: 10:00 - 12:24
Goat’s journey: 12:25 - 19:29
Alex’s growth with the business: 19:30 - 20:33
What Goat looked for in employees: 20:34 - 26:43
Should influencers be at the heart of all social media strategy? 26:44 - 28:14
Opening new markets for Goat: 28:15 - 33:46
Navigating Covid: 33:47 - 35:50
WPP's Acquisition: 35:51 - 38:21
Alex’s lifestyle: 38:22 - 40:53
Industry’s perception of the new Global President: 40:54 - 41:56
The future of Goat and the wider industry: 41:57 - 43:37
Alex’s message to Goat employees: 43:38 - 44:46
